There is little definitive-ness around Malaysian cooking. One family's version of a dish may be completely different to another family's version of the same dish. We notice that there is a lack of documentation of these different versions, and altogether a lack of celebration for the Malaysian home cook. So instead of focusing on one cuisine, we want to highlight the diversity within Malaysian cooking.

On top of that, there is a clear gap in Malaysian media focusing on food stories about the home cook. Many resources in Malaysia glorify the restaurant chef and restaurants, but we want to turn our attention to the everyday cook as well as marginalised communities who might not have a platform to talk about what and how they eat. Ultimately, we want the site to be an intersection of community, culture, and food.